Sidebar tower
Every article and landing page, sticky on desktop
Firmly in view for the whole read, without ever covering the text. The highest visibility position on the site.
$200per month
300×600 or 300×250
Partnerships & Advertising
Reach the people who build search visibility for a living.
Art of SEO is a daily publication read by SEO practitioners: agency owners, in-house marketers, technical SEOs and the business owners who hire them. Sponsorship here looks like the rest of the site. Useful, well designed, and free of pop-ups, interstitials and auto-play video.
The audience
A small, specific audience that buys SEO services and software.
Art of SEO is not a mass reach buy. It is a concentrated one. Readers arrive for technical walkthroughs, tool comparisons and reporting workflows, and they come back daily because the publishing schedule never stops.
12,000+pageviews a month
646published articles
5-6 minaverage read per article
30new articles a month
9topic categories
0pop-ups or interstitials
Who reads Art of SEO
- SEO agency owners and independent consultants
- In-house SEO, content and demand generation leads
- Technical SEOs and developers who own site health
- Marketing managers evaluating tools and vendors
- Business owners learning how search actually works
Where your brand sits
- Technical SEO 416 articles
- SEO Tools & Automation 81 articles
- SEO News 64 articles
- Content & E-E-A-T 26 articles
- Analytics & Measurement 24 articles
- Local SEO, AEO, Link Building, GEO & LLMs 35 articles
Every placement includes monthly reporting: impressions, clicks, click-through rate and the pages that performed best. We will add your own UTM or third party tracking tags on request.
Placements
Six ways to work with us.
Take one placement, or take the whole page. Launch pricing. The first three partners who commit to a three month term lock these rates for six months.
In-article placement
Below the second section of every article
Native styling, clearly labelled, sitting inside the content people came to read. Highest engagement position we offer.
$175per month
336×280, 300×250 or HTML5
Header leaderboard
Sitewide, above the fold, on every pageview
The first commercial unit readers see. Best for brand awareness and product launches.
$180per month
970×90, 728×90 or 970×250
Category sponsorship
One topic section, for example Technical SEO
Own a category that matches your product. Your unit runs on every article in that section plus the category archive.
$150per month
One sponsor per category at a time
Sponsored deep dive
One article, labelled, permanent
A 1,200 word plus article built around a problem your product solves. We write it to the same standard as everything else on the site and label it “Sponsored by” from the first line.
$450one time
Topic approved by both sides. Includes one contextual sponsored link.
Newsletter placement
The daily SEO digest
One sponsor per send, above the article list. Our list is small and deliberately so. Founding sponsor slots are open now.
$150per send
Conversions measured with your own UTM link
Rate card
Bundles, if you want more than one position.
| Package | What is included | Monthly |
|---|---|---|
| Visibility | Header leaderboard and sidebar tower | $350 |
| Authority | Header leaderboard, sidebar tower, in-article placement and one category sponsorship | $650 |
| Full voice | Everything in Authority, plus a sponsored deep dive every quarter and first right of refusal on newsletter sends | $800 |
All prices in Canadian dollars, excluding tax. One month minimum for display placements, three months recommended so the campaign can actually be read. Exclusivity in a category is available for a 25 percent premium. Creative support is included: send us a logo and a landing page and we will build the unit for you.
Formats and specifications
- Display sizes 970×90, 728×90, 970×250, 300×600, 336×280, 300×250
- File types JPG, PNG, GIF, or HTML5 as a ZIP under 500 KB
- Ad server tags Google Ad Manager tags accepted
- Lead time Five business days from creative approval
- Start dates Campaigns start on Mondays
- Labelling Every paid unit carries an Advertising or Sponsored label
How we protect both of us
- Sponsored content is labelled. No exceptions, no “written by our editorial team” fiction.
- We do not sell followed links. Paid links carry rel=“sponsored”, as Google requires. Our own rankings depend on that line being held.
- Every sponsored piece is reviewed and edited by us before it goes live.
- One sponsor per category at a time, first come. Exclusivity can be arranged.
- We decline gambling, adult, payday lending, crypto pump campaigns, link farming software and anything that would mislead our readers.
How it works
From first email to live campaign in about a week.
-
1
You tell us the goal
Product launch, lead generation, brand awareness, or a piece of content you want in front of this audience. We reply within one business day.
-
2
We send a proposal
A specific recommendation with positions, dates and price. Not a rate card dump. If we do not think we can deliver what you want, we will say so.
-
3
Creative and scheduling
Send artwork or let us build it. We check it against our standards, set the dates and confirm the start.
-
4
Reporting you can act on
Impressions, clicks, click-through rate and the pages that performed, sent every month. If a placement is not working, we will tell you before you ask.
Straight answers
Questions we get before every campaign.
Do you accept guest posts?
Not unpaid ones, and not link insertions. If you want an article on the site it is a sponsored placement, it is labelled, and it has to be genuinely useful to our readers.
Do you sell do-follow links?
No. Paid links carry rel=“sponsored”. We are in the SEO business ourselves and we are not going to put this domain at risk, or put your results at risk, for a link that Google discounts anyway.
What is the minimum commitment?
One month for display placements. Three months is recommended because a single month is barely a test. There is no long term contract and you can cancel before the next renewal.
How do you report on performance?
A monthly email with impressions, clicks, click-through rate and best performing pages. We can also add your own UTM parameters or third party pixels so the numbers reconcile with your own analytics.
Can I use my own ad server?
Yes. Google Ad Manager tags, third party tags and HTML5 creative are all fine. If you would rather send a logo and a landing page, we will build the unit.
Can I sponsor one topic only?
That is the category sponsorship. It is often the better buy for a tool that solves a specific problem, for example a technical audit platform in the Technical SEO section.
Tell us what you want to achieve.
Send a one line brief and we will come back with a specific recommendation, not a pitch deck.
