A Technical SEO Roadmap for Newly Launched Websites

As a newly launched website, it’s essential to prioritize technical SEO to ensure you’re visible to search engines and users alike. In this roadmap, we’ll guide you through the key steps to improve your website’s technical SEO.

Phase 1: Setup and Configuration (Weeks 1-4)

Step 1: Register for Google Search Console and Google Analytics

• Sign up for both Google Search Console and Google Analytics.
• Verify your website’s ownership in Search Console.

Step 2: Set Up Robots.txt and Sitemap.xml Files

• Create a robots.txt file to specify crawling permissions.
• Generate and upload a sitemap.xml file using Google’s sitemap generator.

Phase 2: On-Site Technical Optimization (Weeks 5-12)

Step 3: Ensure Mobile-Friendliness and Page Speed

• Test your website’s mobile-friendliness using Google’s Mobile-Friendly Test tool.
• Optimize page load times by compressing images, leveraging browser caching, and minifying code.

Step 4: Implement HTTPS and Secure Connections

• Install an SSL/TLS certificate on your website.
• Configure HTTPS redirects using Search Console’s https:// feature.

Step 5: Set Up XML Sitemap Index File

• Create a single sitemap index file to list all your website’s individual sitemaps.

Phase 3: Content and Internal Linking (Weeks 13-20)

Step 6: Develop High-Quality, Targeted Content

• Focus on creating valuable content that addresses user intent.
• Ensure content is engaging, informative, and meets users’ needs.

Step 7: Establish Clear Navigation and Structure

• Organize your website’s architecture to facilitate easy navigation.
• Implement breadcrumbs to help users (and search engines) understand your site structure.

Phase 4: Local SEO for Multilocation Businesses (Optional)

If you have multiple physical locations, consider the following steps:

Step 8: Claim and Optimize Google My Business Listings

• Create a Google My Business listing for each location.
• Verify your business’s accuracy across all listings.

Step 9: Implement Location-Specific Landing Pages

• Develop individual landing pages for each physical location.
• Ensure these pages are crawlable and contain relevant, high-quality content.

Phase 5: Ongoing Monitoring and Improvement

Step 10: Regularly Review Search Console and Analytics Data

• Keep track of your website’s search engine rankings, impressions, clicks, and conversions.
• Use this data to inform future optimization efforts.

By following this technical SEO roadmap for newly launched websites, you’ll be well on your way to improving your online presence and driving more traffic to your site.